Rapidevsol Start a project

FORMIVOWEAR

A physiotherapist-led posture brand, built from zero

Logo, identity system, packaging and launch content for a Pakistani posture and recovery brand whose edge is a real Lead Physiotherapist.

FORMIVOWEAR brand visual
Client
FORMIVOWEAR
Industry
Health & wellness e-commerce
Pakistan
Services
Logo, Brand identity, Packaging, Social media, Content strategy
Status
Pre-launch, 2026

The challenge

FORMIVOWEAR sells posture belts and recovery kits in a market full of cheap, unbranded imports. Its real advantage is that the products are designed with a Lead Physiotherapist. The brand needed to make that credibility obvious from the first glance, on a box, a phone screen or a COD delivery doorstep, before the business had a single review.

01 · The mark

A letter, a spine and a person standing tall

The logo is an F built from stacked blocks. The head turns it into a person standing tall, the stacked bars read as vertebrae, and the teal block marks the exact point where the product supports the body. It is simple enough to work as a favicon, embroidered on a belt strap or debossed on a box.

Diagram explaining the FORMIVOWEAR mark as a person, an F and a spine

02 · Identity system

Clinical enough to trust, warm enough to buy

Teal and dark ink carry the clinical credibility. Warm clay is reserved for the physiotherapist, so her voice is recognisable across every touchpoint. The system includes horizontal, stacked and icon versions for every background, plus type, colour and usage rules.

FORMIVOWEAR logo versions on ink, teal and white, plus app and profile icons
FORMIVOWEAR colour palette: teal, dark ink, warm clay, light teal and off-white

03 · Packaging

A box that explains the product

The Posture Reset Kit box states who designed it before what it is. Inside, a QR insert card links to a guided exercise video programme, so the physiotherapist stays with the customer after delivery. A seal sticker and woven belt label finish the unboxing.

Posture Reset Kit box, QR insert card, seal sticker and woven label

04 · Launch content

Eight weeks of content, ready before launch

We planned an 8-week calendar across Instagram, TikTok, Facebook and YouTube Shorts on four pillars: education, behind the brand, problem awareness and a soft product tease. The plan includes 14 word-by-word video scripts with camera direction, six social templates and launch covers.

FORMIVOWEAR Instagram and Facebook post templates
FORMIVOWEAR Facebook cover: Better Posture. Stronger You.

05 · Stationery

One system, two founders

Business cards for both co-founders share one layout. The co-founder card uses teal, the brand voice; the Lead Physiotherapist card uses warm clay, the expert voice.

FORMIVOWEAR business cards for the two co-founders

Outcome

What we delivered

2 product lines packaged
14 video scripts written
8 weeks of content planned
6 social templates

Deliverables

  • Logo and logo system
  • Brand guidelines
  • Packaging for 2 product lines
  • QR insert card and stickers
  • 6 social media templates
  • 8-week content calendar
  • 14 video scripts
  • Business cards

FORMIVOWEAR is preparing to launch. We will add sales and growth numbers here after launch.

Next case study Physio Rehab Solution Getting a Rawalpindi clinic found on Google and social

Want results like these?

Tell us what you're building. We'll reply within one business day.

Start a project